Ballena Clothing is a full-of-character and stylish streetwear brand. A remarkable aesthetics was the main idea behind the construction of the visual identity.
As "Ballena" means whale in Spanish, the idea of a whale as symbol was already defined. The construction of the symbol was made so that its application into different materials and formats was possible.
The type used in different formats and weights reinforces the idea of a disruptive and non-traditional brand.
