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Roca is a Brazilian ceramic manufacturer that was looking for a campaign to introduce and engange the employee’s families on an event to show them the factory.

The event consisted on a day where people could bring their relatives and show them the place where they worked. It had to be fun and catchy, so we came with the idea to relate the factory tour with a board game, where the factory is the board and people are the players. A flyer with the factory map in the form of a board game was given to participants.

Design and Creative Direction: Nicolle Arzua
Agency: Clima Comunicação
Client: Roca
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