This project was a pitch for a Italian wine brand called Danzante. The creative team had to create 2 different creative territories to present to client as part of their social media campaign. As the brand was being introduced on the US market, we wanted to keep the Italian essence to both of the campaigns.
Territory 1 is called “Lo Strucio” which means “the Italian art of slowing down”. It’s a territory that encapsulates the essence of Italian culture and lifestyle, showcasing the beauty of taking a step back from the fast-paced world and embracing the simple pleasures of life (with a glass of wine, of course). The visuals are romantic, with an earthy-toned color palette and images from Tuscany.
Territory 2 is “Chissenefrega!”, meaning “who cares”. This territory is focused on a modern approach, with a youthful and energetic vibe. It focuses on the boldness of the Italian culture, the attitude and unapologetic point of view. It revolves on the idea that you can drink wine whenever and however you want, if it tastes good, who cares? No rules, no tasting notes, just drink it. It has a brighter color palette, focusing on memes, strong quotes and photography.
Territory 1 is called “Lo Strucio” which means “the Italian art of slowing down”. It’s a territory that encapsulates the essence of Italian culture and lifestyle, showcasing the beauty of taking a step back from the fast-paced world and embracing the simple pleasures of life (with a glass of wine, of course). The visuals are romantic, with an earthy-toned color palette and images from Tuscany.
Territory 2 is “Chissenefrega!”, meaning “who cares”. This territory is focused on a modern approach, with a youthful and energetic vibe. It focuses on the boldness of the Italian culture, the attitude and unapologetic point of view. It revolves on the idea that you can drink wine whenever and however you want, if it tastes good, who cares? No rules, no tasting notes, just drink it. It has a brighter color palette, focusing on memes, strong quotes and photography.
Creative Director: Jessica Luch
Design: Nicolle Arzua and Kiko Wu
Copywriting: Laura Bell
Agency: AntiSocial / Thinkingbox
Client: Danzante
Design: Nicolle Arzua and Kiko Wu
Copywriting: Laura Bell
Agency: AntiSocial / Thinkingbox
Client: Danzante
