2025 Season Planning
With the 2024 season marking the club’s 50th anniversary, we needed to develop a fresh campaign for 2025. Below is some of the work that went into crafting the campaign narrative and visual direction for the season. The goal was to incorporate bold and ambitious elements while maintaining the recognizable identity of the Whitecaps.
Below are the proposed matchday assets for the 2025 season. This is a very important part of the season planning. (Matches and players are placeholders only).
“The Next Wave" is a campaign designed to engage Season Members. We developed the name The Next Wave and the motto Be part of The Next Wave to evoke the excitement of shaping the next 50 years of soccer. Additionally, we created a special box for members who signed up, which included a bobblehead and scarves.