2024 Season
Assets done while working as a Senior Graphic Designer for the Vancouver Whitecaps FC. Visuals vary from social media assets to email marketings, OOH, in-stadium assets and street posters.
The projects below are from the 2024 Season, which was the 50th anniversary of the club. I was involved in 190+ projects during the season, making sure the brand was consistent throughout the company.
Below are some of the matchday social media assets for the 50th anniversary season. These were used during evey match.
We also created a collage of milestones and highlights of the 50 years of the Vancouver Whitecaps. You can see this collage being used in numerous ways, as a background or a detail on an asset.
For the Summer campaign, we created a character to place on merchandise and social media assets.