2023 Playoffs
During the 2023 season, Vancouver Whitecaps FC clinched a spot in the MLS playoffs, giving the marketing team an opportunity to create some activations around the city to bring awareness to fans and invite people to watch the matches.
With the first match set against LAFC, the team came up with a playful concept to spark engagement and draw attention. The idea was to compare Los Angeles and Vancouver while poking fun at some of the most iconic spots in both cities. The series of posters below were displayed throughout Vancouver and even in select locations in Los Angeles.
In addition, we also created some merchandise as giveaway during the first match. Below are some alternatives.